Viral{IT}

Challenge

Ever came across a viral post on social media? The phenomenon is interesting, isn't it. Hundreds of thousands of people simultaneously looking at a single post that seemingly originated from nowhere. And while the word 'viral post' is new, the concept isn't. Word of mouth has long been regarded as the most effective form of marketing. Viral marketing is nothing but 'word of mouth' multiplied by the power of social media algorithms. Nonetheless, it is a tremendous force to reckon. Marketers must find a way to use the greatest marketing technique of the modern times to their advantage.

Background

Back in the day, viral marketing was a little understood event. However, as it is being understood better, it is only natural for brands to use it to educate their consumers. Viral marketing enables brands to set the tone of conversation in the limitless expanse of social media. If left unchecked, social media trends just follow a completely random pattern, producing mixed results at best. However, if aligned with the overall marketing objectives, it can really drive the social media sentiments resulting in enhanced brand value. Not only this, the novelty value of viral marketing helps brands reach out beyond their core market.

Solution

Viral{IT} provides a mechanism for consumer product brands to utilize the power of viral marketing and take the brand to the next level. Some of the biggest brands in the world are already using viral marketing to enhance their brand value. If done right, viral marketing can produce dazzling results with little expenditure.